Expand Your Service Area
How Can You Expand Your Market Area?
Two great ways to start tapping into new marketing areas are by optimizing your GMBs and creating location-based web content.
By optimizing your GMBs, you make it easier for customers in new areas to find you. You can also create location-based web content, which is content that is specifically targeted to users in a certain area. This can be a great way to reach new customers who may not have otherwise found you.
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Creating a Plan of Action
Examine your present information. What areas do you believe you’re gaining traction in? Where are people signing up? Where are they trying out new ideas but not necessarily converting?
What is the average order value in those countries? Is there a difference in the lifetime worth of certain customers and others? Use these key performance indicators to get a sense of where you should go deeper and evaluate the broader picture.
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Not sure where to start? Here are some tips
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Target Market:
Consider your target market, sales strategy, and a competitive edge when expanding your market area.
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Research:
Research the local market and get an understanding of the advertising industry.
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Optimize:
Optimize your GMBs and create location-based web content to reach new customers.
Need Assistance Expanding Your Service Areas?
Expanding your service area and having the desired effect isn’t always as straight-forward as it may seem.
eNet Web Services, the owners of How To Recession-Proof Your Business have years of experience helping companies build and expand into new target market areas.
